Tag Archive for ‘public relations’
Mom Inventor Chosen as Shark Tank Finalist and Other Great PR News
With all the recent discussion on Mom Invented surrounding the casting calls for reality TV shows, we just had to share some good news: A Mom Invented member has been selected as a finalist for Shark Tank — we can’t say who it is until after the show airs, so stay tuned.
She told us, “Shark [...]
An Entrepreneur’s Conundrum: Advertising vs. Public Relations
Entrepreneurs are often in a bit of a conundrum when it comes to advertising. How much should you spend? What types are most effective? And how do you measure the return on your investment? I’ve found that when it comes to spending ad dollars, the answers are often unclear — especially to newly-established companies.
While creating [...]
The 3 Rules for Dressing for TV
Over the last few years my business has put me in the media, front and center. (Imagine my trepidation when one of the first of my media appearances EVER was on the Today show with Katie Couric.) I’ve learned a lot since that first experience, with appearances on shows ranging from Good Morning America to [...]
The Mom Report: The Four Seasons of Publicity
If you’re putting together a public relations plan, and you’d like to pitch some compelling stories to the media about your product or service, it’s good to understand the natural cyclical nature of media coverage — or, as Bill Stoller of www.publicityinsider.com puts it, “The Four Seasons of Publicity.” The following is an excerpt:
First Quarter [...]
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