Tag Archive for ‘business advertising’
Beware the Lure of Direct-Response Companies
The direct response companies that have called my office always have made it difficult, if not impossible, to find out exactly what they were proposing — other than a chance to sell a lot of my product on TV.
After the initial interest-grabbing sentence, the callers are quite skilled at steering the conversation. The “producer” engages [...]
An Entrepreneur’s Conundrum: Advertising vs. Public Relations
Entrepreneurs are often in a bit of a conundrum when it comes to advertising. How much should you spend? What types are most effective? And how do you measure the return on your investment? I’ve found that when it comes to spending ad dollars, the answers are often unclear — especially to newly-established companies.
While creating [...]
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