She also knew she wanted something attractive and fun that would help indicate who the present was from without wasting too much paper or costing too much, so she created Move Over Cards -- small, double-sided gift enclosures made from 100% post consumer recycled paper.

Nicki spent four months designing the cards and getting them ready for market, and she launched her company in October 2008. Move Over Cards are now available online and at several retail outlets, including specialty kids' stores and stationery stores, and Nicki is looking to expand into even larger outlets.

Hear how this Ohio mom went from getting laid off to starting her business in a matter of months and how she turned her creative inclinations into a growing gift card venture.

Why did you create your product line?

As a mother of triplet girls, I could not believe the number of birthday parties I was attending when the girls started school. I knew that what I really needed was something to indicate who the present was to and from without wasting so much paper.

Move Over Cards are an environmentally responsible way to give gifts. Our gift enclosures are made from 100% post consumer recycled paper and reduce paper waste by using no envelopes. Move Over Cards' uniquely packaged six-pack enclosure sets provide organization and save time.

What were your initial goals for your business?

To help parents save money and become more organized. There were times I knew I had a card somewhere in the house but I couldn't find it. Also, I liked the price point of less then a dollar -- our tags retail at 66 cents each.

What is your background and how does it relate to your company?

I have a BA from Kent State University in Communications. I worked in Corporate Relocation for 12 years and was laid off in 2008. I felt the timing was perfect to start my business.

What process did you follow to develop a prototype?

I have a software program that I had been using; I started with several sizes until I felt a 3-by-3-inch square was the perfect size -- not too large or small.

How did you determine your product's marketability?

Once I started attaching my cards to my own presents, other moms started asking me where I purchased the tags.

How did you find a manufacturer for your product?

I do all the designing and found a great printer to handle the printing and cutting.

Were there any setbacks in product development that had to be overcome?

At first I had every design developed, I was just so excited. I should have found out what would be my best sellers and then ordered those in the larger amounts.

What was the biggest learning curve in terms of developing your product?

Not everyone is going to think your product is a great idea. When I first started I thought, I save people money and time, what’s not to love? It's hard to step back and do a real reality check.

How did you finance your business?

My initial costs were quite low since I did all the designing and packaging. My husband and I paid for everything on our own. We have invested about $3,500. It would have been less had I not printed so many cards, but I chalk that up to "that's how you learn." I am very cautious about money. I also have a patent pending product that is going to coordinate with my tags.

What has been your greatest success or high point with your product or business?

My products are in a specialty toy retail store, and when I was at my doctor’s office for a checkup, she said that she purchased one of my tags for her son’s gift. It made me feel good.

Have you experienced a low point in business? How did you get back on track?

I thought I would be in more retailers at this point. To get back on track means to make a commitment to call and stay in contact with buyers and I have resolved to do that more effectively.

How have you managed to juggle the roles of business owner and mom?

I am very clear on my priorities: I love my daughters and husband very much and ensure they understand that in order for me to feel good about myself I want my company to succeed and that I need time on the computer or away from home.

Who has been your biggest source of inspiration? What keeps you going?

I get so inspired when I meet other entrepreneur moms. Here we are trying to juggle so many things to make our dreams come true. We might not make it to the Big Box but we should still be proud.

What advice would you offer other moms developing their ideas?

Before you spend one dollar, do some research. Ask people if they would be interested in the product or service you are considering.

Thank you for sharing your story, Nicki! To learn more about Move Over Cards, visit HelloMOC.com. And if you have a great story to share about your product or business, we’d love to hear it!