Mom Invented

Get Your Product Noticed at Trade Shows(2)

Presenting at a trade show can be a boon for your business, but you need to do it right. With these tips for presenting your product and getting noticed by the people you’re most interested in meeting, your show will be a success.
First and foremost, you must display your products in a way that is [...]

Ask Tamara: How to Get Powerful Publicity(0)

Dear Tamara,
What are some of your strategies for getting marketing exposure and publicity?
– Delia K. in Plano, TX
Dear Delia,
Early on, I realized there were two distinct ways to generate awareness about my product — one would involve paying (traditional advertising) and one would not! Fortunately, I found that the unpaid kind — via public relations [...]

Save Time and Money with Good Market Research(0)

I’ve known businesspeople who’ve completely designed, developed, packaged, manufactured and patented their ideas and then ended up saying, “Help! No one is purchasing my product, and I’ve spent a fortune.” At this stage, there are a number of things that could’ve gone wrong:

There’s a disconnect between the product and the consumer. In some cases, the [...]

8 PR Pitfalls to Avoid(2)

You know you have a great new product and you know that there’s a lot to be said about your venture, but you’re just not getting the recognition you deserve. Why not? Ann Noder, founder of Pitch Public Relations, says it’s time to take a look at your PR efforts and see if you’re making [...]

Don’t File for that Patent Yet!(11)

For good reason, many inventors are reluctant to share their invention with people they don’t know. Further, once an invention is shared publicly, international patent rights can be lost, and the one-year timeline within which a U.S. patent application must be filed generally has begun to tick. For this reason, many inventors rush out and [...]

Will Your New Product Idea Be a Hit?(1)

Are you the type of person who’s always brimming with ideas but doesn’t know how to take the next steps? Do you have a great product idea you’ve come up with but aren’t sure whether it’ll be a hit?
Check out our New Product Evaluation Program!
We’ll help you answer critical questions like:

Does [...]

A Surefire Way to Get a Licensing Agreement(0)

Are you looking to license your product? In my January Entrepreneur.com column, I go over the top tips you need to follow to get a licensing agreement for your invention:

Assess the complexity of your product. Is there a way to get a working version developed without extensive costs? If not, perhaps you should consider your [...]

Be Your Own Publicist(2)

In today’s economy, nothing is as important as sales. And for solopreneur product companies, this is doubly true.
Generating sales in the most cost-effective way possible is imperative. The best way is to create buzz through PR or press coverage, which adds credibility to your story. Compared to advertising, the value of successful PR can be [...]

Taking Your New Product to Market(3)

So you’ve invented the next great gadget, and you’re sure it’ll be a hit. In fact, you’ve got cartons of inventory stored in every room of your house that you’re itching to sell, sell, sell. Your test market said they love it, but how can you reach the legions of consumers you’re sure will want [...]