Business Advice 
Know Thy Self — Avoid One Common Mistake Among Business Owners(4)
Knowing who you are in relation to others is a key factor in being a successful businessperson.
There are many tools and assets we bring to the table when starting a business. None is more important than you. Each of us is wired differently, and to some extent this wiring will play a role in determining [...]
What Makes Your Customers Tick?(1)
Know Your Customer
First things first: a key truth to understand before you even begin to sell your product or service is that it’s actually not about you, your service, or your product at all. It is also not about how well, how elegantly, or how loudly you can tout your products or services. It is, [...]
8 Tips to Become Your Own Boss(3)
Last week, I was on The View from the Bay discussing Your Million Dollar Dream and sharing eight tips to becoming your own boss and making money doing what you love. Check out the video of the interview at the end, and read the eight tips below.
1. Take a stand for yourself. If you are [...]
5 Quick Tips for Knock-Out PR(1)
Want to know how to pump up your PR? Check out these 5 quick tips from national PR expert Ann Noder of Pitch Public Relations.
1. Perfect your message
You should be able to effectively describe your product or company in two sentences.
2. Zero in on your market
Pinpoint your market so that your media outreach coincides [...]
Winning the Business Boxing Match(2)
Have you ever said “Why is this so hard for me when I keep reading about how success is coming so easily to everyone else?”
I don’t normally use sports analogies, but for this column it just fits. So first, I should explain that, whether a boxing match lasts 10 rounds or [...]
Ready for Target & Wal-Mart? EDI and Liability Insurance Are a Must!(12)
For those of you new to the term, Electronic Data Interchange (EDI) is the structured, electronic transmission of data between organizations. You would use it to transfer documents from one computer system to another, and it’s more than simple e-mail: businesses might replace bills of lading and even checks with EDI messages.
To Go, or Not to Go, That Is the Question…(3)
While this was not actually written by Shakespeare, this question can be as vexing as “To be, or Not to be,” and it’s the primary challenge many inventors face.
Even if you conduct significant primary and secondary market research and write a business plan, there comes a point in time where a distinct choice must be [...]
Should Your Idea Pass Go?(0)
A die-hard belief in one’s business or product has been the key to the success of many entrepreneurs and inventors. Generally speaking, I’m a strong advocate for determination and action, and the press is filled with stories of successful entrepreneurs who refused to give up. Less well-publicized are the opportunities entrepreneurs decided to pass up. [...]
Get Your Product Noticed at Trade Shows(3)
Presenting at a trade show can be a boon for your business, but you need to do it right. With these tips for presenting your product and getting noticed by the people you’re most interested in meeting, your show will be a success.
First and foremost, you must display your products in a way that is [...]
Ask Tamara: How to Get Powerful Publicity(0)
Early on, I realized there were two distinct ways to generate awareness about my product — one would involve paying (traditional advertising) and one would not! Fortunately, I found that the unpaid kind — via public relations — would better meet my needs as a new entrepreneur with a new product and a tight budget.
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