Business Advice 
Be Prepared for Your Moment in the TV Spotlight! Ten Tips to Make the Most of Your Appearance.(4)
As many of you know, I have worked with Ann Noder, of Pitch Public Relations, for nearly eight years. And, my company MomInvented.com, Mom Invented® products & business books have been featured on many national and local TV shows. I have personally benefited from all of Ann’s tips below and wanted to make sure to [...]
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At What Retail Price Does Your Product Have to Sell in order to be Financially Viable for YOU?(2)
Have you struggled with calculating your product’s wholesale and retail pricing? Do you know what your profit margins are? If not, don’t worry. You can learn how in 12 minutes! There are key questions that you need to ask yourself when bringing a product to market: “How do I set the wholesale price of my [...]
What Does Your Intuition Have to Do with Business Success?(5)
Intuition is a concept that is not typically included in business books. I think this is a mistake. When you are thinking about starting a business, or you’ve started one but things have stalled or you’re not sure what to do next to grow, stop and listen — to yourself. Many of us have experienced [...]
6 Tips to Set Up & Promote Your Website(10)
Creating your own website used to be a major obstacle for new business owners; however, with the many inexpensive — even free — easy-to-build website tools (wix.com, homestead.com, iweb.com) available today, anyone can have a website within minutes. However, just having a website is like having a box of 500 business cards sitting unused in [...]
Need a Strategy for Taking on the Competition? What’s the Best Route for Your Product?(0)
One of the strengths of our free-market economic system is competition. After all, because of competition, we have choices in both quality and price in the services we use, the places we shop and the products we buy. However, if you are an inventor or manufacturer of a new product, competition can be a major [...]
Know Thy Self — Avoid One Common Mistake Among Business Owners(5)
Knowing who you are in relation to others is a key factor in being a successful businessperson. There are many tools and assets we bring to the table when starting a business. None is more important than you. Each of us is wired differently, and to some extent this wiring will play a role in [...]
What Makes Your Customers Tick?(1)
Know Your Customer First things first: a key truth to understand before you even begin to sell your product or service is that it’s actually not about you, your service, or your product at all. It is also not about how well, how elegantly, or how loudly you can tout your products or services. It [...]
8 Tips to Become Your Own Boss(4)
Last week, I was on The View from the Bay discussing Your Million Dollar Dream and sharing eight tips to becoming your own boss and making money doing what you love. Check out the video of the interview at the end, and read the eight tips below. 1. Take a stand for yourself. If you [...]
5 Quick Tips for Knock-Out PR(1)
Want to know how to pump up your PR? Check out these 5 quick tips from national PR expert Ann Noder of Pitch Public Relations. 1. Perfect your message You should be able to effectively describe your product or company in two sentences. 2. Zero in on your market Pinpoint your market so that your [...]
Winning the Business Boxing Match(2)
Have you ever said “Why is this so hard for me when I keep reading about how success is coming so easily to everyone else?” I don’t normally use sports analogies, but for this column it just fits. So first, I should explain that, whether a boxing match lasts 10 rounds or not, that is [...]
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