Need Help Selling Your Products to Retailers? Now You Can Have Access to the Top U.S. Retail Store Contact List!
When bringing our product ideas to market, we often focus so intensely on creating the product that we overlook, or put off planning for, the single most important step – selling.
"This information is HUGE! Thank you so much! When I opened it up, I was in awe and all I could say was WOW!!" -- Toni H.
Large product companies must go through the exact same sales process you need to follow: calling the buyer, sending samples and convincing them to try their new items. But they KNOW WHO ALL THE LARGE RETAIL CHAINS ARE.
So, what if you had, in your hand, a list of over 175 top retail chains across North America—that include over 285,000 stores broken down by category?
- Grocery, Drug, Convenience Chains & Clip-Strip Distributors
- Mass Merchants & Department Stores
- Office Supply
- Arts & Crafts
- U.S. Military-Based Retailers
- Leading Television Retailers, Catalogs, & Etailers.
"I think the list's value is well over $100!" -- David H.
Of course, you can create this list yourself. I have been in this business for nearly 10 years and it took me and my team over 60 hours to create this list (and we knew exactly what we were looking for!). There are many 100+ store chains on this list I NEVER EVEN KNEW about.
In addition to providing the list of retail chains with the address, website and phone numbers, in some cases we were able to provide LinkedIn addresses for actual category buyers.
Selling your product to just one of these chains could change the entire course of your business… and your life.
"The spreadsheet looks terrific and will be a tremendous help!"
-- Chris and Sue S.
When you purchase the list, it will be sent to your inbox. Look for the tabs at the bottom (see image below). Click on the tabs to view the contact information by category. For example, if you want to sell your products to mass grocery store chains (see below), you can see that the contact information is right at your fingertips. You can easily print the contact list too.
Kick off the New Year by generating product sales through major retailers! This practical tool will help you plan who to target first. And, if your product is already on the market, you will see opportunities on this list that you may have never previously considered.
My goal is to provide you with tools and knowledge to help you succeed faster.
I want to hear from you! Please share your success stories with me.
Get this HOT LIST NOW and SAVE $50! click here (This Holiday discount expires on December 15).
HOLIDAY SPECIAL! $200 OFF: Kick Off the New Year on Track! Power Mentoring Classes Begin in 2014. Sign Up Now!
HOLIDAY SPECIAL! $200 OFF. Coupon Code: JOURNEY (Type code into coupon area in shopping cart. Coupon expires December 19th).
If you have a great product idea in mind, let's get it out to the world! Give yourself a true gift -- a program that will support and guide you every step of the way. Classes are designed to hand you valuable information and resources in an easy-to-digest format so that you can take it and run! Now's your chance to kick off the New Year with the information you need to succeed.
"I'm so happy that we invested in Tamara's Power Mentoring II Course. Tamara packs an amazing amount of knowledge and advice into each session, and her enthusiasm and love for what she does makes her words shine. We're a two year old startup company that's had success, but now we find ourselves at a crossroad. Along the way we've gotten a lot of advice. But none like Tamara's...her insights are spot-on. Thanks Tamara for helping us find the direction and motivation to push onward!" -- David Harges and Christine DeSavino, Founders of DaisyGrip (December 2013).
This is the First Step to Inventing. If you have ever said...
- "I have a new product idea but I don't know what to do next"
- "I have an idea but I don't know who to trust"
- "I have many ideas but I don't know which one to focus on first"
Then this program is for you. Click here to learn more.
Power Mentoring Program II (Begins February 18, 2014)
In a nutshell: Manufacturing...covered. Funding...covered. Selling Your Products to Retail Stores...covered. Getting in the Media Spotlight...covered (see details below). You will be blown away by what you gain from this 7-week class! Click here to learn more.
Questions? I'm happy to answer your questions. Please send me a message: email@example.com.
I can't wait to get started working with you!
Dotti Templeton has reinvented the onesie! TwoSees are like onesies with a "rear view." An overlapped, easy-peek opening on the back lets you check if your baby pooped without having to remove his pants. Dotti shares the ups and downs of launching her business Little Parakeet and bringing her first product to market.
Mom Invented: What or Who inspired you to start your business?
Dotti: When my kids were little, Onesies didn't exist. Kids wore undershirts which would ride up and expose their bellies and backs, so I think baby bodysuits are great. But one day when I picked up my one-year old granddaughter, Cassady from daycare, I noticed that all the kids were walking around with their Onesies unsnapped and hanging outside their pants. The caregiver explained that it was just much easier to do a diaper check on everybody without having to lie each child down on the floor and pull off their pants for a poop check. I understood, but since I wasn't the one being inconvenienced, I didn't give it a second thought.
Then one day I was grocery shopping with Cassady when I thought I smelled a poopy diaper. We were in the deli department full of cheese and fish so the "sniff test" was inconclusive. My shopping cart was almost full and Cassady was sitting in the seat, wearing a onesie under her pants and shirt.
The restroom was out of order and there was no place else to lie her down, so I parked my cart, put on our hats, coats and mittens, and headed out to the car.
I put her on the cold back seat of my car, wrestled down her pants, lifted her leg and pulled it open to take a peek. Empty. All that for nothing, now I had to redress her and trudge back to the store, and I was aggravated.
By the time we got back into the supermarket, a stock clerk had emptied almost everything in my cart back onto the shelves. I had to re-shop for nearly everything, and if there's anything I hate more than grocery shopping, it's grocery RE-shopping.
When I got home, I searched the Internet for a snap-at-the-crotch undershirt with an opening in the back that would allow me to do a quick butt check. It didn't exist. So I invented it. TwoSees was born and is now patent pending. And, I named the company Little Parakeet, my nickname for Cassady.
Mom Invented: What obstacles or challenges did you encounter when developing your prototype?
Dotti: Rarely have I ever even sewn a button onto a shirt, let alone make a prototype of an article of clothing. I knew nothing about the apparel, sourcing, or manufacturing businesses let alone financing, marketing and business laws.
To start, I searched the Internet for the product I wanted to buy, a onesie with a hole in the back. When I saw that it didn't exist, I spent many many hours doing as thorough a patent search as I could. When it yielded nothing, I paid a company to conduct a professional, independent patent search.
Before we could do any market evaluation, we needed a working prototype.
I ordered what are called "blanks" off the Internet so we could start to make some prototypes. Blanks are articles of clothing that you can buy and design yourself, for example, T-shirts that you want to screen print, and/or label yourself under your own company's name.
The prototyping was extremely educational and I advise anybody inventing anything to be as intimately involved with it as possible.
Art, my husband, and I took the blanks and started cutting holes in the backs. First, we cut it horizontally, thinking that it made sense to have the opening be as wide as possible. We tried it on our "model" (a 1960's Penny Play Pal doll) and it looked and worked great.
However, when we tried it on a real child, we saw that it gaped wide open whenever she bent over. In addition, all the extra fabric bunched up at the waistband and the upper part of the shirt got caught in the diaper and acted as a wick.
When we went back to the drawing board, we decided to go vertical. I took a pair of Art's boxer shorts and cut out the fly. I sewed the fly into the back of the onesie, and cut a hole in the middle of its opening. It was not pretty, but when we put it on Cassady, it didn't open when she bent over. There was no extra material to get bunched up under the waistband, and the vertical model allowed for the pants waistband to fall almost anywhere on the baby's back and still be easily accessible.
Finding a person who could professionally sew a prototype was impossible. I didn't even know what to call such a person. Finally, I found out that I was looking for a "cut-and-sew" expert, and at least I was able to get a few names off the Internet.
The first expert turned out to be pretty bad. I didn't know what to expect, but the price was high and the quality was low. I could not show her prototypes to moms.
The second pro we found was great, but she was even more expensive than the first woman. We paid $50 for each TwoSees she sewed, but it was worth it to have a good quality product.
Mom Invented: What market research did you conduct before producing your product?
Dotti: Once we had the prototypes, I was able to show them to moms and get their opinions. Each week, I would go into Brooklyn to spend time with Cassady. Since our daughter and her family live in a densely-populated city, I was fortunate to have access to several parks and Tot-Lots within walking distance from their home.
I'd take the TwoSees to the park with me and strike up conversations with moms who had children around Cassady's age.
I asked for moms' opinions about the TwoSees and most people are nice. Out of the many moms I spoke to over about a year, one mom expressed that she was concerned that if her baby pooped up his back, it would come out of the opening. Of course, I'm thinking, "If your baby poops out of his diaper and up his back, that opening is not going to make a bit of difference in the amount of mess you'll have" but I just thanked her and kept my mouth shut.
A few other moms were concerned that they would cost too much more than onesies. Frankly, I was concerned about that too.
That's one of the hardest things you'll have to swallow is someone not thinking your "baby" is as great as you do. It's difficult to separate your product from yourself, but you have to do it and take it on the chin without getting defensive or feeling hurt. Try to see every criticism as an opportunity to make your product better...it's free advice.
I also sent out TwoSees to moms to evaluate over a long period of time. I wanted them to actually use them and report back whether or not the opening in the back was useful. Moms told us repeatedly that once they got used to using it, they wanted all their onesies to have openings in the back.
Mom Invented: How did you find a manufacturer or source to make your product?
Dotti: Finding a manufacturer for clothing was probably the most challenging part of the entire process.
What I learned about the apparel business is that it's very closed and secretive. I learned this both from trying to source on my own and from reading numerous books written on the subject of sourcing.
Many manufacturers don't advertise, they only want to deal with designers who have an "in." When I could find a few names and I called them, they wouldn't call me back. The ones who called me back didn't want to do a "small" run (I wanted 2000)and they didn't want to deal with a newbie.
Finally, with the help of a design and manufacturing consultant we hired, we were actually able to visit a few manufacturers in the US. Their prices were outrageous. They wanted to charge more per piece than we could ever even sell them for. In addition, we had to gather all the materials and supply them to the factory ON TOP of the cost they were going to charge to put it all together. Every snap was a separate cost.
Eventually, we found an agent who was trustworthy and reasonable, and through him, located and worked with a factory in Vietnam. I don't know the name of the factory, and I know we are paying a premium for using an agent, but we are happy to pay him for what he knows and what he does.
Mom Invented: What hiccups or surprises have you experienced along the way?
Dotti: We ran into problems every single step of the way. It would take a book to tell you about each one.
In addition to learning that most US factories weren't clamoring for our business (I never had such a hard time trying to SPEND money), we learned that everything is more difficult, more time-consuming and more expensive than we allowed for.
We learned that you don't know who to trust when it comes to sourcing overseas. And I learned that all the "peripheral" stuff associated with launching a product can be as challenging, time-consuming and expensive as manufacturing the product itself.
When we received our shipment, the openings on the back were all wrong. I had received a good sample and approved it before authorizing the order, but somehow, 2000 TwoSees showed up with the openings wrong.
Fortunately, we paid half when we placed the order and the second half was to be paid upon approval. I discussed it with my agent and we worked something out, but every glitch adds more time and money to the project.
None of this is meant to discourage anyone from following their dream, only to serve as an alert to prepare for mistakes, setbacks and aggravations...and then expect even more.
Mom Invented: What has been your biggest success so far?
Dotti: I was happy to learn that TwoSees recently received the Parent Tested, Parent Approved (PTPA) award.
PTPA sends your product to 5 parent testers throughout the US and Canada (you have to send them 5 products at your own cost) to use for several weeks. The parents then write and submit evaluations about the product and the organization decides if it's awarded their "seal" of approval based on the parents' evaluations. Evaluations include everything from packaging to durability, style and usefulness.
We used Pitch PR for two months and they really got amazing results for us. Their work resulted in articles in various popular mommy blogs (like PopSugar Moms) and websites as well as a couple of TV spots. Well worth it.
Mom Invented: Building a business is serious but sometimes it's good to laugh at our mistakes.
Dotti: Don't get me started. If you can't laugh at yourself or have difficulty getting up after a disappointment or setback, rethink going into business for yourself.
You can receive 101 rave reviews on your product and get one person who basically says "dumb idea" and you have to work all day to put the negative remark out of your head.
Mom Invented: What has surprised you the most about launching your product(s) or running a business?
Dotti: The expense of the project surprised me the most. Between consultants, patents, wholesale prices, PR and the website, we won't even break even after selling the 2000 TwoSees we have.
True, we spent money that other people might not have on some of these items, but we are hoping we did so wisely so that it pays for itself in a quicker take-off of the product.
One issue that didn't come up until AFTER we got the first shipment was that many people saw the blue parakeet designs as boy-related, not neutral like we did.
Mom Invented: Where can people purchase your product?
Dotti: Please come visit us at Little Parakeet.
Mom Invented: What advice can you share with other aspiring women entrepreneurs?
Dotti: I'm guessing that there's nothing I can say that hasn't been said a million times by other, way more successful people than I.
My advice is to figure out the money up front. So many good ideas and businesses can't thrive because they don't have the funds they need to keep going until they become successful.
- Know your risk tolerance when it comes to putting money into something other than your savings account.
- Know what you can afford not to have, at least for awhile.
- Figure in at least 20% more to the cost of what you plan to do than you think it'll cost. Write it all down.
- Have the guts to ask the tough questions and get the hard-to-hear answers from yourself and others.
- Get help before you think you need it, especially in areas of weakness. I love communication, creativity, marketing and aesthetics... finance, sales and operations... not so much. So when I looked blankly at my husband when he asked if I'd reconciled the bank statements with the payments made from various sources, (reconcile??? I didn't even know where they all were!) I knew I had waited too long to ask for his help.
Yes, yes. There are many stories of people giving away their cat and eating bread and water to fund their success and it all worked out. I wouldn't discourage anyone who could do this...it's up to you, though, to really know how much sacrifice you are willing to make.
Mom Invented: How can people find you?
Dotti, Thank you for sharing your story with us!
The response to the survey was fantastic. Thank you to everyone who took the time to participate. I read each survey personally and found your feedback to be invaluable. This has helped me understand how I can serve you better.
- Heather F.
- Dana B.
- Jen B.
Thank you again!
Thank you to those of you who have already signed up. In a nutshell: Manufacturing...covered. Funding...covered. Selling Your Products to Retail Stores...covered. Getting in the Media Spotlight...covered (see details below). You will be blown away by what you get from this 7-week class!
If you've had an idea percolating in your mind for days, months, or years, the only person that can make your dream come true is YOU. It's time to take action!
- Are you feeling stuck? Have you hit roadblocks and just need someone to guide you with clear action steps and resources?
- Is your product ready to go but you are looking for new ways to sell it successfully?
- Are you interested in using hot new video marketing tools to promote your product but the idea overwhelms you?
- Do you need funding to get your idea off the ground without going into debt?
If you answered YES to any of these questions, then the all-new, HIGH POWERED Power Mentoring II is for you. Imagine having the information, updated resources, and specific action steps handed to you in a series of clear, small steps.
Together we will rocket your idea forward and save you months -- even years -- of slogging it out on your own. I hope you'll "decide" to take a leap of faith and join me. I can't wait to work with you!
COUNT ME IN: Power Mentoring II begins November 5th.
Power Mentoring II: Getting From Where You Are to Where You Want to Be!
This intensive 7 week program is designed for inventors who are well into the process of developing and launching their product or have already launched but are looking for NEW TOOLS and resources to catapult you forward faster.
You will be armed with action steps and you will be amazed by what you learn! Have specific questions to ask? The last 30 minutes of each group session will be open and dedicated to answering your questions LIVE. (Sign Up Now: Power Mentoring II)
Week 1: Getting The Goods - Prototyping, Manufacturing, and Safety Testing.
Tuesday, November 5, 9:00 am - 10:30 am PST / 12:00 pm - 1:30 pm EST
Week 2: Legal Tools and Techniques to Protect Your Idea - Patents, Trademarks, "Provisional Patent Applications" and Non-Disclosure Agreements
Tuesday, November 12, 9:00 am - 10:30 am PST / 12:00 pm - 1:30 pm EST
Week 3: Selling a New Product to Retailers - Pricing Strategy, Discounts, Packaging/ POP Displays, Trade Shows, Using Independent Sales Representatives, Distributors, Unique Retail Options e.g., QVC, Zulily, and catalogs
Tuesday, November 19, 9:00 am - 10:30 am PST / 12:00 pm - 1:30 pm EST
Week 4: Selling Direct - Consumer Shows, Online Sales, Direct Sales Organizations, Promotional Sales, e-tailing, and Amazon.
Tuesday, November 26, 9:00 am - 10:30 am PST / 12:00 pm - 1:30 pm EST
Week 5: Creative Marketing Ideas that Work - Video Marketing, Google Hangouts, Social Media, YouTube, PR, AND...How to Build Your Own FREE App as a Marketing Tool (Yes, I have actually done this myself and...No, I'm not a techie! I can't wait to show you how you can do this for your own business!)
Tuesday, December 3, 9:00 am - 10:30 am PST / 12:00 pm - 1:30 pm EST
Week 6: Get Funded! Creative Financing For Your Business - Crowd funding, Micro-loans, Grants, Personal Financing, Vendor Financing, and investors.
Tuesday, December 10, 9:00 am - 10:30 am PST / 12:00 pm - 1:30 pm EST
Week 7: Licensing 101 -- Strategies, Common Terms, and Agreement Models (We will give you a copy of an actual licensing agreement that we use!)
Tuesday, December 17, 9:00 am - 10:30 am PST / 12:00 pm - 1:30 pm EST
* Can't make a session? No worries! All group webinars will be recorded so that you can watch at any time that is convenient for you. (Ready to Get Started? Sign Up Now: Power Mentoring II)
What you will receive:
- My live instruction for seven weeks of online group sessions with action assignments in between and expert guests on relevant topics above.
- Every program participant will become a member of our private community where members give honest feedback, share resources and ongoing support. What could be better!
- Receive a copy of The Mom Inventors Handbook, Your Million Dollar Dream and How Hot is Your Product? book and workbook delivered to your front door with free shipping. And, access to the How Hot is Your Product private members area with 22+ video tutorials.
- 8 Tips & Resources Guides
- Margin Calculator and Video Tutorial to help you price your product.
- At the end of the program, when you're ready, I will BLOW MY HORN about you and your business via my social media networks.
SIGN UP NOW HERE! SAVE $50 by paying in full now. ONLY ONE SPOT LEFT!
You can do this and I am here to help you! Don't let another year pass by. You CAN turn your dream into a reality!
-- Tamara Monosoff, award-winning inventor, best-selling author and founder of MomInvented.com & TamaraMonosoff.com.
Please note: Space is limited and programs will not be offered again until next year. Let's get going!
QUESTIONS? I welcome questions about the program. Email me: firstname.lastname@example.org.
WATCH this VIDEO! In 7 minutes, my good friend, Invention Development Consultant, Justin Aiello of AielloDesign tells us the things we need to consider as we take our initial product design concept and transform it into a reality.
I hope this information serves you well. Please let me know what you think!
P.S. Want more? REGISTER at TamaraMonosoff.com to get:
1) Complimentary How Hot is Your Product Quick-Start Checklist
2) Get three complimentary video tutorials in your inbox by clicking on the "Get Free Training Button" on TamaraMonosoff.com.
3) Ready to get cooking? Purchase the Complete How Hot is Your Product? 10 Step System (book, workbook & 22+ online video tutorials) to walk you through each step. You will find Justin's interview and many other valuable bonus video interviews posted in the private members area right now. Imagine how good you will feel knowing what questions to ask and which steps to take first.
We just finished a video recording of the How Hot is Your Product Kick-Start Webinar for the people that purchased the How Hot is Your Product? 10 Step Product Evaluation System. We had a great response! In fact, our members loved it so much that we have decided to share this valuable, information-packed session with you too.
Brad and I provided an overview of the 10 Steps in an effort to offer you support as you work your way through the product evaluation process.
Remember...the GOAL is to Find Out if Your Product Idea Will Make You Money! This process isn't difficult and the knowledge you will gain is phenomenal... it could be the key to your success.
Watch the video recorded webinar and let us know if you have any questions.
If you like what you see and you're ready to join our special group, you can purchase the How Hot is Your Product? 10 Step System and Get Started Right Now.
“Loving the videos!…I have already dabbled in each of these stages and yet many of my questions are being answered
in areas which seemed daunting to tackle. You and Brad are covering the precise areas that I needed some clarity in proceeding.”– Melody F.
Imagine how good you will feel knowing that:
- You've done your homework
- You've made smart and thoughtful decisions
- You've created the opportunity for your success!
Forge on! You can do this.
P.S. The How Hot is Your Product? Kick-Start Webinar video and the Quick-Start Checklist have been added to the private members area so that you can view them at any time!
If you've wondered what a Provisional Patent Application (PPA) is and how you can use it to your advantage then you'll want to WATCH this VIDEO! In 6 minutes, my good friend, Business Law and Intellectual Property Attorney, John Merchant of J. Merchant LAW will explain the benefits and how it can save you time and money!
I hope this information serves you well. Please let me know what you think!
P.S. Want more? REGISTER at TamaraMonosoff.com to get:
1) Complimentary How Hot is Your Product Quick-Start Checklist
2) Get three complimentary video tutorials in your inbox.
3) Purchase the Complete How Hot is Your Product? 10 Step System (book, workbook & 22+ online video tutorials) to walk you through each step. You will also get six bonus video interviews with John Merchant that are available right now in the private members area.
It may be the middle of summer - but now is the time to get your public relations into high gear if you want a successful holiday season! But how do you start and what are the key steps to making it work? We checked in with our very own media expert, and my dear friend, Ann Noder of Pitch Public Relations. She shared some great tips for you to keep in mind. Think of them as the ABC’s of an effective PR program.
Arrange materials. Get all marketing and PR collateral in place including a strong website and professional product or company photos. It’s difficult to succeed without laying the proper groundwork. Magazine editors can easily be turned away by unprofessional packaging. A strong website can help you get national exposure.
Be realistic. If you’ve never done PR before, it’s going to take some time to get the results you want. Don’t be afraid to start off small and grow from there. Better to do it right than fast. Don't overlook local or regional opportunities for coverage as you can build up to national. You're not likely to land the Today Show right out of the gate!
Create a Goal. What do you want to accomplish? Identify the goals of your company so it coincides with your PR strategy. Want more local awareness? Focus on news outlets in your market. Need to drive national consumer sales? Target mainstream press outlets across the country. Want to gain retail and distribution channels? Identify industry and trade publications that suit your business. You can't hit the ground running until you know where the finish line is. Identify these goals early on so your strategy can match up.
Determine your message. What makes your company different? Why is your product a necessary solution? Determine a clear and succinct message that best describes what your business is all about. You should be able to effectively explain this in one or two clear sentences. Get this language right!
Engage the media. Take your message and materials to the right press. Pitching should include changing the angle depending on the target. If you’re reaching out to a local morning TV program, highlight what you can show them (think visual) and discuss on-set. If you’re reaching a print business reporter, relay your unique entrepreneurial story. Tailoring your angle right to the various outlets will get you more exposure than one blanket announcement - not all pitches fit all!
Force Results. Now that you’ve generated coverage for your business, use that exposure to get the most out of it. Share the editorials with your consumer base to add credibility to your business. Show potential investors the media interest in your story. Relay the coverage with pending retail buyers. They’re more likely to want to carry the product if they know you’re active in the news.
If you’re ready to receive phenomenal media coverage for your product, there are still a couple of slots left in our PR program for July and August. This media opportunity is designed specifically for moms in our community! What are you waiting for? When you're in the news be sure to come back here and tell us all about it! Click on this link to Submit an inquiry about our Special PR Opportunity if you’d like more information.
The Second Edition of the Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing is in the works!
The original book was published in 2005 and has been used and loved by thousands of entrepreneurs to successfully bring new product ideas to market.
I am thrilled to announce that McGraw-Hill has asked me to write the second edition. Not only will it be packed with new, invaluable resources and information, it will include real-life, inspiring stories from product entrepreneurs. This could be YOU!
If you want to share your story, please click on the link below. The more detailed, generous, and candid you are the better.
You must be in business for at least two years, in production, about to launch or launched, currently selling your product online or in retail stores. This is not for people who are currently in the idea stage.
I will review each submission and you will be contacted by me personally if your story is selected.
SHARE YOUR STORY (click). All stories must be received by July 31st.
P.S. I'm also looking for SUCCESS STORIES. If you used the original Mom Inventors Handbook to successfully bring your product to market, I want to know! Please share your story by clicking on the link above. Be sure to mention this in your story submission.