What’s a Snickey? Something Warm. Something Snuggly. Something NEW!
My neck is always cold but I don't like bulky scarves which is why I was excited to learn about Christine Matthews' new product. It's not a scarf and not a dickey...it's a SNICKEY -- a simple, safe and fashionable way to protect the neck from the winter chills.
The SNICKEY™ offers children, parents, senior citizens and sports enthusiasts, a more comfortable alternative to the bulky scarf or over the head neck warmer. It's incredibly soft and lightweight fleece with a Velcro fastener. The SNICKEY is easy to put on and take off. Most importantly, the SNICKEY quickly disengages if caught on something thus avoiding a choking hazard for children and adults alike.
We took a few minutes to speak with Christine about what inspired her to create the SNICKEY.
Mom Invented: What inspired you to create your product?
Christine: The birth of the Snickey came about because as a mother, I was NOT willing to wrap a traditional scarf around the necks of my children due to the potential choking hazards. I was unable to find an acceptable solution on the market, so I created a new type of garment, part scarf, part dickey…but not really either. When friends and family started to ask me to make one for their children, I knew I was on to something and so The SNICKEY was born. The SNICKEY can be purchased in fine retail stores or on my website.
Mom Invented: How did you find your manufacturer?
Christine: I initially manufactured all of the SNICKEY’s out of my home. Once I knew I could no longer keep up with the demand I searched on-line for USA contract sewers. I narrowed it down to 3 that I thought would be suited to manufacture the SNICKEY. I then sent them the specifications and materials needed to have them make samples. I checked quality and consistency and selected the manufacturer with the best quality.
Christine: The biggest challenge I face is keeping costs down when purchasing materials and manufacturing in the USA. Although, this is a challenge, I am dedicated to have the SNICKEY manufactured in the USA.
Mom Invented: Were there any surprises along the way?
Christine: I have been pleasantly surprised at how willing people are to help with leads and support in helping me succeed.
Mom Invented: How did you get your product into retail stores?
Christine: My first few stores I put the SNICKEY in as consignment. Once the store owners saw that their customers loved the SNICKEY they were willing to place an order.
Once I had a few stores others were quick to follow.
Mom Invented: What has been the biggest mistake or largest struggle that you've experienced in this process?
Christine: My biggest mistake was not understanding the value of social networks. I am in the process of learning and leveraging social networks now to further market the SNICKEY. And, the largest struggle I have is finding a balance between being a “stay at home mom”, wife and an entrepreneur.
Mom Invented: What has been your greatest success in this process?
Mom Invented: How can people find you?
Christine: Please visit my website: MySnickey.com.
Thank you for sharing your story with us, Christine!
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