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Be Prepared for Your Moment in the TV Spotlight! Ten Tips to Make the Most of Your Appearance.

As many of you know, I have worked with Ann Noder, of Pitch Public Relations, for nearly eight years.  And, my company, Mom Invented® products & business books have been featured on many national and local TV shows. I have personally benefited from all of Ann's tips below and wanted to make sure to share them with you!

1. Don’t wear all white. TV cameras balance color based off white, so it doesn’t translate well. Same goes for busy patterns. Stick with solid, dark, bold colors.
2. Years ago, you had to wear heavy make-up on TV. But with today’s high-definition broadcast and high-powered cameras, it’s not necessary. Wear a tad more make-up than you normally would, especially powder, so you’re not washed out by the bright lights.
3. Don’t stare into the camera. Focus on the person asking the questions. The more your eyes move around, the more uncomfortable your audience will become.
4. You may be tempted to memorize, but don’t. An interview style show is back and forth between the host and you. Think about what you want to say beforehand, but don’t read from notes or memorize your answers.
5. When sitting during an interview, sit up and lean forward slightly when you talk. Don’t slump back to let your back touch the back of the chair. The more engaged you appear, the more authoritative you look.
6. If you have products, a book, or props - display them on the table in front of the interview. Don’t hold them or handle them. The camera will zoom in.
7. Stay still. Don’t fidget. Avoid chairs that swivel or rock.
8. Be prepared for last minute changes. Don’t be fazed if your time slot gets moved or you’re asked to go on in a matter of seconds. Flexibility in TV is a must.
9. It doesn’t matter if your interview is 60 seconds or 60 minutes long. Get the most important message in the first 30 seconds.
10. Be energetic, enthusiastic and interested in what you’re talking about.

If you're looking for phenomenal media coverage for your business, you can contact Ann Noder of Pitch Public Relations. Ann's program is designed specifically as a more affordable PR option for members of our community! If you're interested in learning more, please submit an inquiry here. Ann is now accepting clients for July & August.


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8 Responses »


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  4. Great TIps! Also - wear plain not flowers or checks or stripes.....You want YOU to stand out and not your outfit or jewelry. Posture is vital to the impression you leave - strong or weak. Be engaging and don't be afraid to add spice to the conversation - don't be agreeable to agree. If you don't, appropriately stand your ground with charm.
    Be lively by tapping into your creative essence and exuding aliveness. Have fun with it and be authentic. It is being who you are that will be the attraction factor!

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  6. Great information. I was interviewed recently for a local cable show and I wish I had read this article beforehand. Next time I'll be ready.

  7. Perfect time for this message!
    I am being interviewed for prime time TV news on Monday and these tips have helped me decide what to wear, what to say and when for greatest impact, purposeful posture and product placement.
    All very helpful.

    Thanks so much Tamara!

    Cheers from Australia
    Trish Jenkins

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