Archive for February, 2010
Mom Creates Fun, Stylish Flip Flops Inspired by Her Daughter
From the age of two, Sheena Edwards’ youngest daughter, Lizzie, had an obsession with shoes. While out shopping one day, Lizzie picked up a pair of $200 crystal-embellished flip flops and said, “Do they have my size?” At that moment, it dawned on Sheena that no one had ever created a mother-daughter line of shoes. [...]
Free Webinar: Is Your Clutter Costing You Money?
If you’re looking to save some money — and who isn’t these days — you have to tune in to our next free Author’s Corner webinar with expert organizer Jamie Novak. She exposes the four ways our clutter makes us poor and how to change our habits and behavior. Her new book, Stop Throwing Money [...]
Save Time and Money with Good Market Research
I’ve known businesspeople who’ve completely designed, developed, packaged, manufactured and patented their ideas and then ended up saying, “Help! No one is purchasing my product, and I’ve spent a fortune.” At this stage, there are a number of things that could’ve gone wrong: There’s a disconnect between the product and the consumer. In some cases, [...]
Thank You California Contest Participants!
I want to personally thank each of you who submitted a product idea to the Mom Invented® California Product Search. I know how much effort it takes to participate in events like this and I wanted to express my gratitude. For those of you I met at Anna’s Linens in Whittier, Culver City and Inglewood, [...]
Mom Turns Craft Project into Growing Gift Business
Marianne Impal wanted to find a way to promote a healthy body image for her two young daughters. She didn’t want them to enter their teen years with poor self-esteem, and she sought to find a special way to support them as they transitioned into adulthood. She came up with the idea of putting together [...]
8 PR Pitfalls to Avoid
You know you have a great new product and you know that there’s a lot to be said about your venture, but you’re just not getting the recognition you deserve. Why not? Ann Noder, founder of Pitch Public Relations, says it’s time to take a look at your PR efforts and see if you’re making [...]
Thank You For an Insightful Author Chat With Bob Burg!
We had an incredible interview with the dynamic, best-selling author Bob Burg this past Tuesday. Once again, there were over 150 registrants for the Author’s Corner with awesome questions and insights. There were so many amazing takeaways, including: “Money is an echo of Value,” and the origin of the word “sell” comes from the Old [...]
Mom Invented Members Get Great Benefits
We recently launched a membership program, and though some members saw some great results, we wanted to expand it to be more inclusive and give you even more of what you’ve ben asking for. We’ve moved to a new system, and we’re offering an entirely free and fully functional community experience. Members will have access [...]
Don’t File for that Patent Yet!
For good reason, many inventors are reluctant to share their invention with people they don’t know. Further, once an invention is shared publicly, international patent rights can be lost, and the one-year timeline within which a U.S. patent application must be filed generally has begun to tick. For this reason, many inventors rush out and [...]
Mom Creates Clothing Line for Kids With Tactile Sensitivity
Alexandra Merlino was itching to start another business. She had previously owned and operated a desktop accessory business, but decided to close the business after she had her daughter, Helena, and moved to New Mexico. In talking to many parents about their daily issues, Alexandra kept hearing about daily struggles with clothing — that kids [...]
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