Archive for May, 2009
Mom Builds Baby Stroller Storage Hangers for Small Spaces
Has your baby stroller been blocking your entryway or taking up valuable space? Mary Ann Malone came up with a quick and easy way to store your stroller by creating The StrollAway. She also shares her valuable prototype and manufacturing resources with you! Here’s her story… Tell us about your company: My company is MetroTOTS [...]
An Entrepreneur’s Guide to Overcoming Obstacles
I often get asked something like “Sometimes it seems like things are just too difficult or a sudden hurdle seems insurmountable; what do you do?” And I always want to say, you can overcome anything. First, recognize that this is not unusual — you are not alone. As an entrepreneur you have entered an elite [...]
4 Ways to Save Money on Market Research
For many entrepreneurs, there is the temptation to skip market research. “I know my product’s strengths and I know there is a market for it,” they say, and they may be right. Nevertheless, market research is absolutely essential prior to launching (or even manufacturing) your product. That’s because your research will go well beyond simply [...]
Casting Call: Kelly Ripa and TLC Want to See Your Inventions!
We have another incredible casting call to share with you — and this one is just for women inventors! Milojo Productions is now casting women with fabulous ideas and great personalities from across America for a new series on TLC to help you get your idea off the ground and into American homes. If you [...]
Mom of 6 Launches a Skin Care Company With Help From Her Daughters
I am thrilled to introduce you to this spectacular woman, Brandi Wallace, and her five fabulous daughters. She and her daughters created a skin care product line for tween girls called Blossom that teaches them about proper skin care and is specially formulated for young girls’ skin. Her daughters have been intimately involved in designing, [...]
An Entrepreneur’s Conundrum: Advertising vs. Public Relations
Entrepreneurs are often in a bit of a conundrum when it comes to advertising. How much should you spend? What types are most effective? And how do you measure the return on your investment? I’ve found that when it comes to spending ad dollars, the answers are often unclear — especially to newly-established companies. While [...]
New Opportunity: Get Your Story in the Spotlight
PR is one of the most cost effective ways to market your business and build your brand. Media coverage has been essential in my success, and over the years many people have come to me asking about publicity — or ask how can I get my product and my story in the spotlight? Today, Mom [...]
Could Your Idea Survive the Reality TV “Shark Tank”?
Fancy being on reality TV? If you have a great business or product idea, ABC’s “Shark Tank” wants to hear from you. They are currently on the search for entrepreneurs, inventors, businesspeople, dreamers, promoters, creators, innovators and anyone else who feels they have a lucrative business idea but just can’t seem to secure the financial [...]
How to Define Your Target Market
Defining your target market can dramatically increase your product’s chances for success in the marketplace. Your target market, of course, is the unique group of customers who can benefit from buying and using your product. Your first step in defining your target market is to figure out if your product is designed for a niche [...]
Mother’s Day Book Giveaway Winners!
Thank you for participating in the Mother’s Day Book Giveaway. I personally read each one of your messages. I was inspired to hear your stories, struggles and determination to forge on! I am so proud of each of you. Keep me apprised of your progress by leaving comments on our site. I love to hear [...]
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