Mom Invented

Joey Carlile, creator of the Joey Jam Pack and founder of JoeyJean Inc., recently contacted us to tell us that The Mom Inventors Handbook was her "bible" for launching her products and business. We caught up with her to talk about her products -- and her progress -- since she launched in 2006, including how she landed on QVC.

What is your product line and how did you develop it?

My first product was developed because as a busy mom, I needed a product that simplified my life and allowed me to track my valuables in one compact place. I wanted something that was versatile, affordable, and more fashionable than an outdated fanny pack.

You mentioned that the Mom Inventor's Handbook was your bible. How so? Can you give any specific examples of how it helped you?

Tamara's book helped me every step of the way, from "Taking Your First Steps" to "Finding a Partner." I read the book from cover to cover, took notes, dog- eared important pages, highlighted helpful advice, and stuck yellow Post-its on the "must remember" pages. (If you saw the book, you could tell how much I referred to it).
I loved the fact that she shared a lot of her personal experiences, so I knew what to look for and what to be careful of. Because I am a very sequential person, this book helped me stay organized and it gave me confidence that all bases were being covered.

How did you get on QVC? What was the process in getting there?

Through networking groups, I was referred to Lianne LaReine of Star Selling Inc. who helped me break through the doors of QVC. QVC gets thousands of product submissions every year. I thought it was well worth it to hire someone who already had relations with the buyers at QVC.

Although the Joey Jam Pack did not sell out on the initial airing, the sales exceeded my expectations. I was very happy that many more people (thousands) are walking around with my product! It truly is a dream come true!

Tagged as: interview, mom inventors, Mom Inventors Handbook, Mom Report, Product Development, product marketing, QVC